The Two Most Edited Tags
The title tag and meta description are the two pieces of text search results actually show. They decide whether someone clicks your result — so they're worth writing carefully for every page.
How to Write a Title Tag
Put your main keyword near the beginning
Keep it under about 60 characters so it isn't cut off
Make it specific and click-worthy — not just your company name
Add your brand at the end when there's room
Make every title unique
Example: "How to Create a Business Website with AI | Sudaweb" beats "Home | My Company".
How to Write a Meta Description
Keep it between 120–160 characters
Summarize the page's value in a real sentence
Include a call to action: "Learn", "Get started", "Compare"
Include the keyword naturally — it gets bolded in results
Never duplicate descriptions across pages
Good vs Bad Examples
Bad: "Welcome to our website. We offer many services. Contact us today."
Good: "Create a professional business website with AI in 10 minutes. No coding needed. See how Sudaweb works and launch your site today."
Common Mistakes
Using the same title on every page
Auto-generating descriptions from the first paragraph
Keyword stuffing that reads unnaturally
Leaving the fields empty (the platform then picks random text)
The Bottom Line
Titles and meta descriptions are small but powerful. Write them once per page, make them specific and human, and check them in Google Search Console to see which results earn clicks.